Personalised Publishing
Individuals are better engaged when they receive personalised communication. Blue Sky Publishing has an exclusive license to a unique software program that allows 'personalised publishing'.
We specialise in producing Employee Benefit Reports, Superannuation Reports and all other forms of personalised communication.
Our specialist services include:
- Variable data consolidation
- Incorporation of corporate branding and design
- Complete project and print management
- Graphical representations, calculations and analysis
In ultra-competitive industries such as health and financial services, it is crucial for companies to provide the highest level of customer service, with highly personalised, information relevant reports for their institutional investors, private clients, superannuation members, home loan customers etc.
Avant Solutions has a complete solution available for automating the reporting process and the dynamic composition of high quality, fully compliant customized client documents. Its robust workflow environment streamlines the internal communication process significantly reducing time to market.
Benefits include:
- Produce fully customized reports - through an intuitive user interface accessed online via the browser.
- Streamline report preparation.
- Increase control & accuracy - by integrating directly with your systems.
- Lower operating costs - through a scalable platform that generates formats for print, email & online distribution.
- Filter content across documents and communications.
- Simplify customer maintenance through automated report generation.
There are two main elements of our personalised publishing process:
Development (content & design) of a magazine, brochure, flyer, booklet or report depending on your requirements and budget. The result is branded content that makes people want to take action: buy a product, participate in a service, make an informed decision or feel an emotional connection with your brand.
Key data (from the intended recipients of the communication) is uploaded into the program and used to personalize the communication. Key data depends on the nature of the business (and the actual communication) but can include name, age, marital status, job title, salary, superannuation balance, etc. There are hundreds of different fields that can be used. The system has the ability to run calculations in the event that the communication is financial-related.
Once the personalized communication is finalized, we print and distribute the final article to the recipients.
Point 1 (above) is no different to what can be done through a good publishing company and/or agency (although we believe we can differentiate through our strategic input – making the communication 'work' for your company). The key difference is Point 2. We can make your communication highly personalized throughout the document.
Example Applications
Below are some examples addressing how we can work with companies to deliver personalized publications:
Employee Benefits Report – this is a glossy report that is distributed to all employees within a company outlining the full range of benefits available to them. As the report is highly personalized, there is a higher level of engagement from the employees when it comes to recognizing and valuing those benefits.
Suitable for: companies who wish to communicate their benefits offering more effectively in the quest to retain and attract good staff. The idea is to 'place your benefits on the employee's coffee table!'
Snapshot & Scenario (S&S) Report – this is a glossy report that is distributed to all the members of a superannuation fund, or personal investors, providing them with scenarios based on their own personal information. The personalization engages the member and helps them make an informed decision.
Suitable for: Superannuation providers and Fund Managers who wish to provide a personalized report with relevant education that leads to a specific call to action.
Statement 'Reinforcement' – this is a 4-6 page brochure/flyer that accompanies annual statements/accounts. The idea of this flyer is to provide personalized information that re-inforces what is on the statement through personalized case studies and scenarios. This leads to a higher chance of engagement
Suitable for: Companies (industry funds, fund managers, department stores, banks) who send their clients a statement throughout the year.
Talk to us about personalising your communication to achieve more effective engagement.