Custom Publishing
At Blue Sky, we're passionate about getting your message to the right audience, whether it's through a customized magazine, website, lifestyle brochure, booklet or newsletter.
We offer communications and custom publishing programs that deliver results and get you noticed.
Blue Sky aligns the strategic objectives of your company with the information needs of your target audience. This occurs through the creative delivery of branded content that makes people want to take action: buy a product, participate in a service, or feel an emotional connection with your brand.
We work in partnership with you to create a communication and marketing strategy that will have both an immediate impact and build customer relationships that last. This means you can focus on your core business while we manage your publishing strategy.
"WE DO WHAT WE SAY WE ARE GOING TO DO" - our internal motto and our client guarantee.
Blue Sky Publishing makes the custom publishing process an enjoyable experience both for us and for our clients. We have taken the ambiguity out of custom publishing — our clients know what is expected of them and when, as well as exactly what they can expect from Blue Sky and when.
We have a commitment to excellence across four main areas:
- Strategy - Aligns with your business objectives and is not just a 'nice to have'.
- Editorial - Engaging, action-oriented content written to your brand's style and tone.
- Design - Increased readership through fresh and innovative design.
- Service - Focused on you; we are passionate, adaptive, dedicated, accountable.
It's our business to develop your business by producing publications and communication strategies that work for you and are valued by your customers. At the core of every Blue Sky custom publishing program are the key client objectives. As custom magazine publishers, we specialize in custom publishing solutions that inspire emotional engagement, develop trust, deliver action and yield results.
We would love to talk to you about:
- Creating a new look for existing publications
- Refreshing current products
- Developing new publications
- Integrating with your web strategy
- Measuring feedback and results
- Versioning and personalisation
- Developing an overarching communications strategy
The key facets we manage as part of the custom publishing process are:
- Project Management
- Strategy
- Editorial
- Design
- Mail Management
- Printing
- Distribution
- Advertising
The first step is to develop a business case to determine the ROI and overall logistics. What does your company want to achieve from doing this?