A Customised "Blue Print"
Before you embark on any magazine or communication you need to be sure it is going to work for your business. It is a substantial investment, so you want to get it right.
As a first step, we are happy to develop a ‘blue print’ for you. This is a document outlining:
- the overall magazine strategy
- the distribution model
- how the magazine will be measured
- the business case
- the suggestions around themes, editorial content, design
- a mock-up of the front cover and 2-3 inside pages
- funding options (subscription, advertising, sponsorship, retail distribution etc)
An investment in a 'blue print' allows you to be comforable that the magazine (or other communication) is going to meet your objectives, and you have a very clear picture of what the magazine will look like.
Part of this process is to engage key stakeholders within your business. We do this to ascertain what different people expect from a magazine, and so that we can gain a comprehensive understanding of your business. By understanding your business we can be a publishing partner rather than a simple 'agency'.
For your business it is important to:
Decide on the overall strategy
Ensure communication aligns with objectives
Make the communication engaging
Measure the effectiveness
Contain call to action mechanisms
Look at efficiencies across all print matter
Please talk to us about the costs and process for a blue print.